Beyond growing sales in 2021, HALO aims to complete a transition to a new ERP system that will provide enhanced data integration with suppliers and clients. PPE business, an eclectic client portfolio, the acquisition of former Top 40 distributor Axis Promotions in January 2020, and significant sales based on employee recognition and rewards all powered HALO’s 2020 performance. An apples-to-apples comparison under the new accounting practice shows that HALO’s 2020 industry sales rose 3.6%, from $739 million to $765.7 million. Had gift card revenue been included in the 2020 tally, HALO’s sales would have been $807 million. In 2020, HALO no longer included the gift card sales in its revenue recognition – an accounting practice that will be followed going forward. The largest distributor by revenue in the North American promotional products industry announced today that it has acquired BrandVia Alliance (asi/145037), a Silicon Valley-headquartered firm that ranks 34 th on Counselor’s most recent list of the 40 biggest distributors in promo. In 2019, HALO included revenue from gift cards, for which it serves as a clearing house, in its sales number. Count it as another major acquisition for HALO Branded Solutions (asi/356000). That sales decline is also a bit deceiving. After a decades-long gap – and even with a sales decline of 2.7% last year – HALO is once again the largest distributor in the promo industry. Since then, the distributor has embarked on an aggressive growth strategy (including multiple Top 40 acquisitions) that more than tripled its revenue. Just a few years ago, HALO was the fifth largest distributor with revenue above $200 million. The company’s five-year average annual growth rate through 2019 was 25%.Counselor’s exclusive ranking of the distributors with the most revenue in the promo products market. With reported 2019 North American promotional product revenue of $787 million, HALO ranked second on Counselor’s most recent list of the largest distributors in the industry. It is very common for selling teams to join HALO to utilize our resources to help them grow their business.” He added that the partnering with The Levy Group is not an acquisition, but rather the organization “represents selling and sales support professionals that have joined HALO. Speaking to Counselor, Simon noted that The Levy Group will be selling under the HALO name. The company’s five-year average annual growth rate through 2019 was 25%.

“Whenever people of such high caliber are drawn to HALO, it reinforces the many investments we make every day to provide the maximum value to clients and our HALO account executives.” With reported 2019 North American promotional product revenue of $787 million, HALO ranked second on Counselor’s most recent list of the largest distributors in the industry. “We’re thrilled to have Scott, Stuart and their talented group selling under the HALO brand,” said HALO CEO Marc Simon. Levy’s LinkedIn indicates that he was a managing director of InnerWorkings’ New York promo division, while Weisenfeld’s LinkedIn indicates that he was a vice president of enterprise sales for the firm. Levy and Weisenfeld joined InnerWorkings at that point. With Levy as CEO, Weisenfeld was president of Corporate Edge until Top 40 promo distributor InnerWorkings (asi/168860) acquired the distributorship in 2007. It also had an in-house screen printing and embroidery facility, as well as a warehouse and fulfillment center, in New Jersey. A large firm, Corporate Edge was a vertically integrated company with offices in New York City, New Jersey and Georgia. Levy and Weisenfeld were previously leaders of distributorship Corporate Edge, which Levy founded in 1990. “We did extensive due diligence and found HALO’s expertise in global sourcing and distribution, client-centric marketing, and technology would allow us to offer more robust solutions for our clients,” Levy said. Levy said the resources HALO provides were a big draw, as those services and supports are important to meeting the growing needs of clients. Ultimately, this collaboration will positively impact their current clients and sharpen HALO’s presence in the key markets they currently serve” “Their creativity and resourcefulness to their clients is outstanding and will provide insight for the HALO organization.

“Our relationship with the Levy team is mutually beneficial,” said Jim Stutz, HALO’s executive vice president of sales and business development. The Levy Group, a New York City-based promotional products outfit headed by industry veterans Scott Levy and Stuart Weisenfeld, has joined Top 40 distributor HALO Branded Solutions (asi/356000).įrom left, Marc Simon, HALO Jim Stutz, HALO Scott Levy, The Levy Group Stuart Weisenfeld, The Levy Group.Įxecutives for Sterling, IL-based HALO described The Levy Group as a team of veteran industry selling professionals that serve blue chip end-clients in the sports, entertainment and beverage markets.

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